Practical guidance for teams building measurable AI discovery programs.
AI agents increasingly interpret intent, evaluate options, and execute purchases on behalf of users. The interface is no longer a website or app. It is the decision logic of an...
That assumption is that a human will always be the one clicking, typing, browsing, and deciding.
The traditional sales funnel — awareness, consideration, conversion — assumes humans actively navigate discovery, comparison, and purchase.
AI shopping agents are no longer speculative. They are actively reshaping how consumers search, compare, evaluate, and buy products online.
Over the past few months we’ve been analyzing AI-agent traffic across websites using SonicLinker.
This isn’t a buzzword. It describes a fundamental shift in how buying intent is expressed, how products are discovered, and how purchases are executed. Instead of humans browsin...
It can now run apps inside the conversation - interactive tools that fetch live data, show options, and help users move forward without bouncing across 10 tabs. (OpenAI Help Cen...
More and more buyers are delegating the hard work of research and comparison to AI agents.
A press article is written once. A review is posted and stays put. A social post can be monitored, responded to, or taken down.
They research products, summarize options, answer questions, and increasingly make purchasing decisions on behalf of users. This is no longer experimental behavior. It is alread...
Search engines once rewarded keyword mastery, backlinks, and crawl priority. Today’s AI “answer engines” — from ChatGPT to Google’s AI overviews — generate responses by reading,...
ChatGPT doesn’t “know” the live internet. ChatGPT finds and chooses websites by generating search queries, retrieving candidate pages, parsing them under strict time limits, sco...
The Model Context Protocol (MCP) is rapidly becoming a foundational standard for AI agents and large language models (LLMs) to access real-time tools, APIs, and data sources. Bu...
Most product development still assumes the primary user is a human navigating screens.
ChatGPT is no longer just answering questions. It is increasingly helping users discover products, compare options, and complete purchases directly inside the conversation.