We analyzed 2M AI-agent requests. None asked for LLMs.txt.
Over the past few months we’ve been analyzing AI-agent traffic across websites using Readable.
Readable Blog
Practical guidance for teams building measurable AI discovery programs.
What You Should Know About Shopify’s Model Context Protocol
AI agents are no longer optional experiments in ecommerce. They are an emerging demand channel.
Agent-First Product Strategy: Building for AI Users, Not Humans
Most product development still assumes the primary user is a human navigating screens.
What Is Vibe Shopping and Why It Matters for Ecommerce Strategy
Search-driven ecommerce is optimized for keywords, filters, and comparison grids.
How AI Shopping Agents Work and Why They Matter for Growth
AI shopping agents are no longer speculative. They are actively reshaping how consumers search, compare, evaluate, and buy products online.
Delegated Traffic: When AI agents own 80% of the buyer journey
More and more buyers are delegating the hard work of research and comparison to AI agents.
B2A Commerce Explained: Winning in an Era of AI Shopping Agents
This isn’t a buzzword. It describes a fundamental shift in how buying intent is expressed, how products are discovered, and how purchases are executed. Instead of humans browsin...
ChatGPT Apps just changed how customers buy (quietly)
It can now run apps inside the conversation - interactive tools that fetch live data, show options, and help users move forward without bouncing across 10 tabs. (OpenAI Help Cen...
Agentic Commerce Interfaces: How AI Agents Are Rewriting the Buying Experience
AI agents increasingly interpret intent, evaluate options, and execute purchases on behalf of users. The interface is no longer a website or app. It is the decision logic of an...
How LLMs Discover Your Model Context Protocol and Why It Matters
The Model Context Protocol (MCP) is rapidly becoming a foundational standard for AI agents and large language models (LLMs) to access real-time tools, APIs, and data sources. Bu...
How ChatGPT Finds and Chooses Websites
ChatGPT doesn’t “know” the live internet. ChatGPT finds and chooses websites by generating search queries, retrieving candidate pages, parsing them under strict time limits, sco...
How to Sell on ChatGPT: A Practical Guide to AI Commerce in 2026
ChatGPT is no longer just answering questions. It is increasingly helping users discover products, compare options, and complete purchases directly inside the conversation.
What is an AI-native website and why do you need one?
Layouts, brand visuals, scroll-triggered animations, carousels – all of that matters for people.
Brand Reputation in LLMs: What happens when reputation is generative?
A press article is written once. A review is posted and stays put. A social post can be monitored, responded to, or taken down.
AEO vs. GEO: The New Rules for AI Search Visibility
Search engines once rewarded keyword mastery, backlinks, and crawl priority. Today’s AI “answer engines” — from ChatGPT to Google’s AI overviews — generate responses by reading,...