Practical guidance for teams building measurable AI discovery programs.
Learn how to measure your brand's share of voice in AI search across ChatGPT, Gemini, Perplexity, and Google AI Overviews with a step-by-step methodology, the 5 metrics that matter, and tools to track it continuously.
A complete 2026 framework for measuring inbound AI traffic to your site and monitoring the quality, performance, and cost of AI agents your team builds.
They research products, summarize options, answer questions, and increasingly make purchasing decisions on behalf of users. This is no longer experimental behavior. It is alread...
Over the past few months we’ve been analyzing AI-agent traffic across websites using Readable.
AI agents are no longer optional experiments in ecommerce. They are an emerging demand channel.
Most product development still assumes the primary user is a human navigating screens.
Search-driven ecommerce is optimized for keywords, filters, and comparison grids.
AI shopping agents are no longer speculative. They are actively reshaping how consumers search, compare, evaluate, and buy products online.
More and more buyers are delegating the hard work of research and comparison to AI agents.
This isn’t a buzzword. It describes a fundamental shift in how buying intent is expressed, how products are discovered, and how purchases are executed. Instead of humans browsin...
It can now run apps inside the conversation - interactive tools that fetch live data, show options, and help users move forward without bouncing across 10 tabs. (OpenAI Help Cen...
AI agents increasingly interpret intent, evaluate options, and execute purchases on behalf of users. The interface is no longer a website or app. It is the decision logic of an...
The Model Context Protocol (MCP) is rapidly becoming a foundational standard for AI agents and large language models (LLMs) to access real-time tools, APIs, and data sources. Bu...
ChatGPT doesn’t “know” the live internet. ChatGPT finds and chooses websites by generating search queries, retrieving candidate pages, parsing them under strict time limits, sco...
ChatGPT is no longer just answering questions. It is increasingly helping users discover products, compare options, and complete purchases directly inside the conversation.
