Customer stories
Real companies. Measurable AI-search outcomes.
See how teams use Readable to understand where AI tools find them, improve the pages behind those answers, and turn visibility into customer visits.
How NxtWave Turned AI Discovery Into 17% More Recommended Clicks
NxtWave already attracted substantial attention from AI tools, but that visibility did not convert evenly across its website. Readable clarified important pages for AI systems, then compared an equal 12-day period before and after the change.
Measured January 1-24, 2026
- Recommended clicks
- +17.3%
- Visits from AI tools
- +9.5%
- Engagement on clearer pages
- 2.6x
- Post-change clicks
- 1,132
What we did
Established a 12-day baseline across ChatGPT, Perplexity, Gemini, and Claude before changing the selected pages.
Made priority pages easier for AI tools to interpret while preserving the existing experience for human visitors.
Compared visits, recommended clicks, and engagement across page categories and AI platforms after launch.
Separated the clearer page set from the rest of the website to understand where the improvement came from.
What happened
Recommended clicks rose from 965 to 1,132 while visits increased from 65,234 to 71,423.
The clearer page set reached a 1.71% engagement rate, compared with 0.66% across the remaining pages.
Homepage engagement improved from 8.37% to 10.72% during the measured period.
The team gained a page-by-page view of where AI visibility was creating action and where more work was needed.
How Indxx Found 3,900+ AI Visits Across More Than 300 Pages
Indxx needed a reliable view of how AI discovery was interacting with its content. Readable measured the demand already reaching the website, traced it across platforms and page categories, and identified where strong visibility was not yet translating into customer visits.
Measured December 1-23, 2025
- Visits from AI tools
- 3,923
- Pages discovered
- 313
- Human referrals
- 23
- Share from ChatGPT
- 81.2%
What we uncovered
Measured 23 days of visits and human referrals from ChatGPT, Perplexity, Gemini, and Claude.
Mapped activity across 313 pages to show which parts of the website AI tools were using most often.
Compared traffic volume with referral performance so high visibility was not mistaken for strong customer engagement.
Grouped the findings by content category to give the team a practical order for improving the customer journey.
What the opportunity showed
ChatGPT generated 3,186 visits and 19 human referrals, making it the primary source of measured demand.
Index and thematic-index pages produced the strongest engagement rates at approximately 1.27% and 1.26%.
The homepage attracted 513 visits but only one referral, revealing a clear conversion gap on a prominent page.
Indxx left with a measured baseline and a focused list of pages where clearer answers could have the greatest impact.
How Jomla Increased Engagement From AI Recommendations by 55%
Jomla wanted to know whether making its English-language product content clearer to AI systems would improve customer action, not just visibility. Readable measured a 15-day baseline, improved selected pages, and compared the following 15 days.
Measured January 1-30, 2026
- Click-through rate
- +55.4%
- Recommended clicks
- +21.4%
- Engagement advantage
- +77%
- Post-change clicks
- 749
What we did
Captured a 15-day baseline for English-language pages before making any changes.
Published clearer versions of selected pages so AI tools could interpret products and supporting context more consistently.
Measured visits, recommended clicks, and engagement for the 15 days immediately after launch.
Compared the selected page set with the rest of the website to isolate the quality of the resulting engagement.
What happened
Overall click-through rate improved from 0.56% to 0.87% across the matched measurement periods.
AI-recommended human clicks increased from 617 to 749 even as overall visit volume changed.
The clearer page set reached a 1.359% engagement rate versus 0.768% for the remaining pages.
Product-category engagement improved from 0.59% to 0.94%, giving the team evidence to expand the approach.
How SPC Free Zone Grew Visits From AI Tools by 158%
SPC Free Zone wanted AI tools to understand its services and recommend the right pages more accurately. Readable improved a selected set of high-value pages and compared performance before and after launch across the wider website.
Measured November 14, 2025-January 8, 2026
- Visits from AI tools
- +158%
- Recommended clicks
- +156%
- Selected-page engagement
- +20%
- Post-change clicks
- 703
What we did
Established a pre-launch benchmark for visits, recommended clicks, and engagement across the website.
Made a selected group of important service and information pages easier for AI tools to understand.
Compared the selected pages with the rest of the website after launch to separate reach from engagement quality.
Reviewed individual page performance to identify where the approach should expand next.
What happened
Visits from AI tools increased from 28,473 to 73,425, while recommended clicks rose from 275 to 703.
The selected pages improved their engagement rate from 0.794% to 0.959%.
Homepage recommended clicks increased from 44 to 163, with engagement rising from 1.48% to 3.53%.
The e-commerce licence article recorded 221% more visits and 550% more recommended clicks.
Work with us
Want results like these?
Start with a clear view of how AI tools understand your brand, which questions you miss, and which pages can create the next measurable win.