How AI Shopping Agents Change the Sales Funnel and Key Metrics
The traditional sales funnel — awareness, consideration, conversion — assumes humans actively navigate discovery, comparison, and purchase.
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Practical guidance for teams building measurable AI discovery programs.
What your analytics misses: >20% of your “traffic” could be AI agents
A growing chunk of “traffic” is AI agents doing research on behalf of humans – and your analytics stack is blind to it by design.