Nike shows up in
83%
Nike appears in 92% of buyer questions and 100% of direct comparison questions that include Nike. Under Armour appears in 58% of buyer questions.
AI search report
See where Nike is losing buyers in AI search
See when AI mentions Nike, where buyer questions leave you out, and what to fix first so more buyers discover you before competitors.
What buyers see in AI search
What AI says before buyers reach Nike's site
Buyer questions missed
17%
Nike is left out of 17% of the buyer and comparison questions checked.
Who AI recommends instead
Under Armour
Under Armour is the competitor AI surfaces most often here.
Where AI already picks you
AI does not consistently connect Nike with a clear reason buyers would choose it yet. That usually means the evidence buyers need is either missing, scattered, or easier to find on competitor sites.
Where competitors beat you
- Competitors beat Nike on Durability Rating. Adidas is rated strong while Nike is moderate.
- Competitors beat Nike on Moisture-wicking Technology. Puma is rated strong while Nike is moderate.
How AI describes you vs competitors
What AI connects each brand with
| What buyers care about | What this means | Nike | Adidas | Puma | Under Armour |
|---|---|---|---|---|---|
| Moisture-wicking Technology | AI sometimes connects Nike with moisture-wicking technology, but the story is not dominant yet. | Sometimes associated | Barely associated | Clearly associated | Clearly associated |
| Cushioning System | AI sometimes connects Nike with cushioning system, but the story is not dominant yet. | Sometimes associated | Sometimes associated | Barely associated | Barely associated |
| Fit And Comfort | AI strongly connects Nike with fit and comfort. | Clearly associated | Clearly associated | Sometimes associated | Clearly associated |
| Durability Rating | AI sometimes connects Nike with durability rating, but the story is not dominant yet. | Sometimes associated | Clearly associated | Barely associated | Sometimes associated |
| Price Point | AI strongly connects Nike with price point. | Clearly associated | Clearly associated | Clearly associated | Clearly associated |
| Size Range | AI sometimes connects Nike with size range, but the story is not dominant yet. | Sometimes associated | Sometimes associated | Sometimes associated | Barely associated |
Buyer questions you are missing
The questions where buyers may never see Nike
These are high-intent questions where AI did not mention Nike. Each one can become a clear answer page AI can trust and reuse, supported by evidence from Nike's site.
Buyer question
lightweight trail running shoes waterproof
Nike was not mentioned in this AI answer.
See the AI answerComparison question
Adidas vs Under Armour performance clothing
Nike was not mentioned in this AI answer.
See the AI answerComparison question
Under Armour vs Puma fitness apparel
Nike was not mentioned in this AI answer.
See the AI answerComparison question
Puma vs Adidas football boots comparison
Nike was not mentioned in this AI answer.
See the AI answerWhat to fix first
The shortest path to better AI search presence
Readable turns missed buyer questions into pages AI can trust, clearer evidence buyers can verify, and comparison answers that make it easier for AI tools to recommend you.
Close the Durability Rating gap before competitors keep winning the recommendation.: Buyers are asking about Durability Rating, but your homepage barely explains it. AI answers currently connect Adidas more strongly with that need.
Create dedicated Nike vs Adidas and Nike vs Under Armour comparison pages to capture high-intent search traffic
Strengthen content around moisture-wicking technology and cushioning systems where visibility is only 40% compared to 75%+ for fit metrics
Add more third-party durability test citations and ratings to boost the 45% durability association rate
Nike lacks visibility in lightweight waterproof trail running shoes where competitors like Salomon and Brooks dominate
What you’ll see in the AI search review
Find the AI answers costing you buyers
In one review, we’ll show where Nike is missing, which competitors AI is recommending instead, and the first pages or evidence updates most likely to help you show up.
The buyer questions where Nike is left out.
The competitor claims AI is repeating instead.
The first fixes most likely to help Nike show up.
Fix the buyer moments AI is missing
We’ll show you which AI answers are costing you buyers and what to publish first.
Bring this report to a short review with Readable. You will leave knowing the buyer questions, evidence gaps, and answer pages that matter most.
Improve my AI visibility