Clay shows up in
33%
Clay appears in 0% of buyer questions and 100% of direct comparison questions that include Clay. Apollo appears in 33% of buyer questions.
AI search report
See where Clay is losing buyers in AI search
See when AI mentions Clay, where buyer questions leave you out, and what to fix first so more buyers discover you before competitors.
What buyers see in AI search
What AI says before buyers reach Clay's site
Buyer questions missed
67%
Clay is left out of 67% of the buyer and comparison questions checked.
Who AI recommends instead
Apollo
Apollo is the competitor AI surfaces most often here.
Where AI already picks you
AI does not consistently connect Clay with a clear reason buyers would choose it yet. That usually means the evidence buyers need is either missing, scattered, or easier to find on competitor sites.
Where competitors beat you
- Competitors beat Clay on Company Firmographics Data. Hunter is rated moderate while Clay is limited.
- Competitors beat Clay on Decision-maker Information. Hunter is rated strong while Clay is limited.
- Competitors beat Clay on Direct Dial Numbers. Hunter is rated moderate while Clay is limited.
How AI describes you vs competitors
What AI connects each brand with
| What buyers care about | What this means | Clay | Apollo | ZoomInfo | Hunter |
|---|---|---|---|---|---|
| Integrations | AI gives Hunter more credit for integrations than Clay. | Barely associated | Barely associated | Barely associated | Sometimes associated |
| Verified B2b Contact Databases | AI has little clear evidence connecting Clay with verified b2b contact databases. | Barely associated | Barely associated | Barely associated | Barely associated |
| Email Verification Accuracy | AI gives Apollo more credit for email verification accuracy than Clay. | Barely associated | Clearly associated | Barely associated | Barely associated |
| Direct Dial Numbers | AI gives Hunter more credit for direct dial numbers than Clay. | Barely associated | Barely associated | Barely associated | Sometimes associated |
| Company Firmographics Data | AI gives Hunter more credit for company firmographics data than Clay. | Barely associated | Barely associated | Barely associated | Sometimes associated |
| Decision-maker Information | AI gives Hunter more credit for decision-maker information than Clay. | Barely associated | Barely associated | Barely associated | Clearly associated |
Buyer questions you are missing
The questions where buyers may never see Clay
These are high-intent questions where AI did not mention Clay. Each one can become a clear answer page AI can trust and reuse, supported by evidence from Clay's site.
Buyer question
best data enrichment platform for sales teams to find verified B2B contacts
Clay was not mentioned in this AI answer.
See the AI answerBuyer question
how to enrich customer data with company information and decision maker details
Clay was not mentioned in this AI answer.
See the AI answerBuyer question
data enrichment software that integrates with our CRM for lead qualification
Clay was not mentioned in this AI answer.
See the AI answerBuyer question
affordable data marketplace solution for startup GTM teams
Clay was not mentioned in this AI answer.
See the AI answerBuyer question
enterprise data enrichment tool to append missing fields to our prospect database
Clay was not mentioned in this AI answer.
See the AI answerBuyer question
real-time data enrichment API for revenue operations and sales automation
Clay was not mentioned in this AI answer.
See the AI answerWhat to fix first
The shortest path to better AI search presence
Readable turns missed buyer questions into pages AI can trust, clearer evidence buyers can verify, and comparison answers that make it easier for AI tools to recommend you.
Close the Company Firmographics Data gap before competitors keep winning the recommendation.: Buyers are asking about Company Firmographics Data, but your homepage barely explains it. AI answers currently connect Hunter more strongly with that need.
Secure citations in comparison pages for 'CRM-integrated data enrichment' and 'real-time enrichment APIs' by creating comparison content against Clearbit and RocketReach, not just Apollo, to capture integration-focused buyer queries.
Develop category positioning content emphasizing Clay's verified contact database capabilities and email verification accuracy to appear in buyer discovery queries alongside Apollo and ZoomInfo, not just comparison pages.
Build startup GTM and enterprise database enrichment comparison pages targeting queries where competitors appear but Clay doesn't, ensuring Clay is cited as alternative to Hunter (affordability) and ZoomInfo (enterprise scale).
CRM integration queries (Salesforce, HubSpot, Pipedrive) recommend Clearbit and RocketReach but exclude Clay despite its integration capabilities—target this gap in real-time enrichment API positioning.
What you’ll see in the AI search review
Find the AI answers costing you buyers
In one review, we’ll show where Clay is missing, which competitors AI is recommending instead, and the first pages or evidence updates most likely to help you show up.
The buyer questions where Clay is left out.
The competitor claims AI is repeating instead.
The first fixes most likely to help Clay show up.
Fix the buyer moments AI is missing
We’ll show you which AI answers are costing you buyers and what to publish first.
Bring this report to a short review with Readable. You will leave knowing the buyer questions, evidence gaps, and answer pages that matter most.
Improve my AI visibility