Brand
Carma
AI Visibility Intelligence
Where Carma Is Winning and Losing AI Buyer Visibility
Live AI Knowledge Base
We've already fixed where Carma is losing visibility.
Based on this analysis, we created pages that help Carma show up when buyers search for these questions. These pages are already live at carma-com-au.aikb.tryreadable.ai.
These pages directly address missing visibility
“affordable used vehicles Brisbane with warranty”Not mentioned beforeNow covered“buy used car private seller Melbourne”Not mentioned beforeNow covered“Carsales vs Gumtree used car prices and selection”Not mentioned beforeNow covered“RedBook vs Carsales which is better for buying used cars Australia”Not mentioned beforeNow covered
AI influence score for CarmaThis score estimates how often AI answers mention and recommend your brand across buyer and comparison prompts. Higher scores mean stronger visibility.
42
out of 100
Losing ~51% of buyers using AI search
Companies with higher scores are more likely to appear in AI-driven purchases.
Where AI is choosing Carma vs competitors
Losing ~51% of buyers using AI search
Carma is missing in 64% of tracked prompts, while Carsales leads by 9 visibility points.
Where AI already picks you
This sample does not show a strong attribute lead yet.
Where competitors beat you
- Competitors beat Carma on Pre-purchase Inspection. Gumtree is rated moderate while Carma is limited.
- Competitors beat Carma on Price Comparison Across Listings. Gumtree is rated moderate while Carma is limited.
- Competitors beat Carma on Service History Verification. Carsales is rated strong while Carma is limited.
What to fix first
Close the Pre-purchase Inspection gap before competitors keep owning the recommendation.
Buyers are asking about Pre-purchase Inspection, but your homepage barely explains it. Gumtree currently has the stronger AI association.
Gumtree is moderate here while Carma is limited. Homepage copy barely mentions Pre-purchase Inspection.
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How AI Tools Compare Carma in Buyer and Comparison Queries
Carma appears in 0% of buyer queries and 100% of direct comparison queries that explicitly mention Carma. Carsales appears in 20% of buyer queries.
Confidence: MediumSignal confidence is medium. Trends are useful but should be validated with deeper sampling.
Comparison Mentions counts only direct comparison prompts that explicitly include Carma. Total Mentions counts all sampled buyer and comparison prompts.
These rows show the competitor brands AI actually surfaces in sampled buyer queries or direct comparison prompts, plus how those same brands carry into overall visibility.
| Brand | Buyer Query Visibility | Comparison Query Visibility | Overall Visibility |
|---|---|---|---|
| Carma Your brand | 0% | 100% | 36% |
| Carsales | 20% | 50% | 45% |
| Gumtree | 20% | 50% | 36% |
| RedBook | 0% | 50% | 27% |
Where competitors still intercept demand
Same underlying gaps, reframed around where competitors still capture buyer demand before Carma gets recommended.
Buyer
Competitor leading: Carsales
Create a buyer-intent page aligned to this query so Carma appears in discovery results.
Where AI thinks you win vs lose
Directional view based on current AI response patterns, not a full product benchmark.
| Attribute | Carma | Carsales | RedBook | Gumtree |
|---|---|---|---|---|
| Price Comparison Across Listings | ||||
| Vehicle History Reports | ||||
| Pre-purchase Inspection | ||||
| Service History Verification | ||||
| Odometer Reading Check | ||||
| Rust Inspection |
Where AI Recommends Competitors Instead of Carma
Immediate risk
Carma is absent in 100% of buyer-intent queries while Carsales appears in 45% of tracked prompts.
Prompts you're missingThe share of analyzed prompts where Carma was not mentioned at all. Higher numbers mean more missed AI visibility.
64%
Buyer query lossesThe share of buyer-intent prompts where Carma did not appear in the AI answer. Higher numbers mean more likely lost demand.
100%
Comparison coverageThe share of direct comparison prompts that explicitly include Carma where Carma was mentioned. Higher numbers mean stronger visibility when buyers compare options.
100%
Top competitor by mentionsThe competitor that appeared most often across all analyzed prompts, based on AI mentions in this report sample.
Carsales (45%)
What you lose if this continues
Carsales dominates AI assistant recommendations (45% visibility) as the primary marketplace, while Carma achieves equal visibility to Gumtree (36%) but remains absent from buyer query responses about price-sensitive searches
Sample-basedBuyer-intent signalCoverage signal
What buyers hear first
AI assistants position Carma distinctly as a peer-to-peer marketplace with transparency and buyer protections in comparison queries, but fail to mention it when users search for affordable used cars or specific vehicle types
Sample-basedBuyer-intent signalComparison signal
What buyers hear first
Carma's key differentiators—vehicle history reports, structured listings, and secure payments—are recognized in comparison contexts but not associated with buyer intent queries about pricing, reliability, or regional availability
Sample-basedBuyer-intent signalComparison signal
Act now
Create dedicated comparison pages positioning Carma against Carsales for budget buyers and private sellers, emphasizing lower fees and transparent pricing to capture the 'affordable used cars' query segment currently dominated by Carsales-Gumtree recommendations
Every missed buyer-intent prompt is a competitor recommendation opportunity.
Detailed interpretation
- Carsales dominates AI assistant recommendations (45% visibility) as the primary marketplace, while Carma achieves equal visibility to Gumtree (36%) but remains absent from buyer query responses about price-sensitive searches
- AI assistants position Carma distinctly as a peer-to-peer marketplace with transparency and buyer protections in comparison queries, but fail to mention it when users search for affordable used cars or specific vehicle types
- Carma's key differentiators—vehicle history reports, structured listings, and secure payments—are recognized in comparison contexts but not associated with buyer intent queries about pricing, reliability, or regional availability
Carma visibility gaps in AI search results
- Carsales appears in 5 of 11 queries while Carma appears in only 4; Carma is completely absent from all 5 buyer intent queries (price ranges, vehicle models, warranty, fuel efficiency, private sales guidance)
- RedBook gains mentions in comparison queries despite lower overall visibility (27%), suggesting AI assistants cite it as a complementary valuation tool; Carma should establish similar citation patterns for price verification and market research
- Gumtree is recommended alongside Carsales in budget-focused queries ('under $15,000'), but Carma—which targets the same peer-to-peer segment—is never mentioned in these price-sensitive scenarios
Where AI mentions Carma in buyer and comparison queries
| Type | Query | AI Mentions Brand | Action |
|---|---|---|---|
| Buyer | used cars under $15000 Sydney | Not mentioned | View live page |
| Buyer | reliable second hand Toyota Corolla Australia | Not mentioned | View live page |
| Buyer | buy used car private seller Melbourne | Not mentioned | View live page |
| Buyer | affordable used vehicles Brisbane with warranty | Not mentioned | View live page |
| Buyer | second hand cars Perth fuel efficient | Not mentioned | View live page |
| Comparison | Carma vs Carsales used car marketplace comparison | Mentioned | Track visibility |
| Comparison | RedBook vs Carsales which is better for buying used cars Australia | Not mentioned | View live page |
| Comparison | Gumtree vs Carma used car listings Australia | Mentioned | Track visibility |
| Comparison | Carsales vs Gumtree used car prices and selection | Not mentioned | View live page |
| Comparison | Carma used car marketplace features compared to RedBook | Mentioned | Track visibility |
| Comparison | Best used car marketplace Australia Carsales RedBook Gumtree Carma | Mentioned | Track visibility |
AI search recommendations for Carma
- Create dedicated comparison pages positioning Carma against Carsales for budget buyers and private sellers, emphasizing lower fees and transparent pricing to capture the 'affordable used cars' query segment currently dominated by Carsales-Gumtree recommendations
- Establish Carma as a cited source for vehicle history verification and pre-purchase data alongside RedBook; develop content linking Carma's vehicle history reports to the 'service history verification' and 'pre-purchase inspection' attributes mentioned in 4 buyer queries but currently unattributed to any platform
- Optimize Carma's presence in regional and price-range comparison pages (Sydney under $15k, Brisbane warranties, Perth fuel-efficient) by creating location-specific comparison content that positions Carma's peer-to-peer model as an alternative to dealer-heavy Carsales in these high-intent buyer scenarios
Everyday you may be losing hundreds of buyers using AI search. You should act now and stop losing customers to your competitors. Schedule a free call with us to learn how to win in AI search.
Where To Explore Next
Parent industry
Automotive
Use the industry hub to understand category leaders, visibility benchmarks, and the broader market context.
Automotive industry intelligenceRelated analyses
Buyer queries shaping this report
Related brands
Other brands with live reports in this category
Free AI Knowledge Base
Turn this report into pages AI can cite
Create Carma's AI Knowledge Base to close missed buyer queries, strengthen ChatGPT recommendations, and turn AI search into more qualified buyers.