AI Search Intelligence

Comparison queryDirectional signal

How AI answers: My Blog vs Substack vs Medium which is best for business writers

See how AI assistants respond when buyers search for this question.

For "My Blog vs Substack vs Medium which is best for business writers", AI assistants most often recommend My Blog (100% visibility in this sample), with recommendations driven by Integrations and Reporting & analytics.

AI is treating this like a head-to-head decision. Answers tend to separate options by Integrations and Reporting & analytics, with My Blog surfacing most often in this sample.

Top signal: IntegrationsSecondary: Reporting & analyticsCategory: Media & Publishing

How AI differentiates brands for this query

What AI thinks of My Blog, Medium, Substack, Ghost for this query

Head-to-head leader

My Blog

My Blog appears more often when AI leans on Integrations. Medium stays in the mix when responses emphasize Reporting & analytics.

Main tradeoff

Integrations vs Reporting & analytics

This query often splits on which brand sounds stronger on the primary decision factor versus the supporting proof buyers still want.

What to publish

Make the comparison explicit

Build a page for "My Blog vs Substack vs Medium which is best for business writers" that states where you win, where you do not, and backs both up with concrete evidence.

Most Frequently Mentioned Brands

The comparison is not random. These are the brands AI keeps bringing back into the conversation.

Most visible

My Blog

100% visibility · 1/1 sampled responses

My Blog is presented as a media & publishing option and frequently surfaces for this query. AI responses most often connect My Blog with Integrations, which drives recommendation frequency.

Alternative in the comparison set

Medium

100% visibility · 1/1 sampled responses

Medium is presented as a media & publishing option and frequently surfaces for this query. AI responses most often connect Medium with Reporting & analytics, which drives recommendation frequency.

Alternative in the comparison set

Substack

100% visibility · 1/1 sampled responses

Substack is presented as a media & publishing option and frequently surfaces for this query. AI responses most often connect Substack with Customer support, which drives recommendation frequency.

Why AI keeps returning these brands

These excerpts show the language AI is using to separate the leading options.

Sample 1

My Blog provides maximum brand control and ownership but requires your own audience-building efforts.

My BlogMediumSubstack

My Blog is repeatedly tied to Integrations in this sample.

Where AI separates the options

The signal here is still directional, so this section focuses on what is beginning to show up rather than pretending the pattern is settled.

Signal is limited for this query right now. Treat this page as directional and use deeper analysis before making a large content decision.

My Blog mention visibility for this query

Signal is limited for this query right now. Treat this snapshot as directional and run a deeper analysis for stronger confidence.

My BlogMentioned

1/1 sampled responses

MediumMentioned

1/1 sampled responses

SubstackMentioned

1/1 sampled responses

GhostNot mentioned

0/1 sampled responses

AI visibility measures how frequently each brand appears in AI assistant responses for this query.

How to win more comparison queries

  • Publish a direct comparison page for "My Blog vs Substack vs Medium which is best for business writers" with a clear winner-by-use-case structure.
  • Add side-by-side proof for Integrations and Reporting & analytics so AI can cite concrete tradeoffs.
  • Answer the obvious objection: why choose you over Medium?

How AI is recommending your brand

Readable analyzes thousands of AI assistant responses to understand how brands appear in AI-driven discovery.