The AI answer we saw
For storing and analyzing large-scale consumer behavior and ad performance data, leading options include Google Cloud's BigQuery (serverless, highly scalable analytics), AWS Redshift and S3 with Athena (cost-effective data lake and warehouse), and Azure Synapse Analytics. BigQuery is widely used in ad tech for its speed on petabyte-scale queries and native integration with marketing tools. AWS S3 provides durable, low-cost object storage for raw event data, with Redshift or Athena for querying. Snowflake, deployable on any major cloud, is also popular for cross-platform data sharing and ad measurement use cases. Choose based on query performance needs, data volume, and existing BI tooling.
Captured during this Readable report run. Answers can vary by AI tool and date.