AI Visibility Intelligence

Where My Blog Is Winning and Losing AI Buyer Visibility

Category: Media & Publishing · Last analyzed: 2026-04-22

AI influence score for My Blog

32

out of 100

Losing ~72% of buyers using AI search

Companies with higher scores are more likely to appear in AI-driven purchases.

Where competitors are beating My Blog in AI search

Losing ~72% of buyers using AI search

My Blog is missing in 75% of tracked prompts, while Ghost leads by 11 visibility points.

Where AI already picks you

  • AI already links My Blog with Team collaboration. Medium does not outrank My Blog here.

Where competitors beat you

  • Competitors beat My Blog on Customer support. Medium is rated strong while My Blog is limited.
  • Competitors beat My Blog on Integrations. Medium is rated strong while My Blog is limited.
  • Competitors beat My Blog on Performance Optimization. Ghost is rated moderate while My Blog is limited.

What to fix first

Close the Customer support gap before competitors keep owning the recommendation.

Buyers are asking about Customer support, but your homepage barely explains it. Medium currently has the stronger AI association.

Medium is strong here while My Blog is limited. Homepage copy barely mentions Customer support.

How AI tools evaluate My Blog across buyer and comparison queries

My Blog appears in 33% of sampled queries. Ghost appears in 44%.

Confidence: MediumSignal confidence is medium. Trends are useful but should be validated with deeper sampling.
BrandBuyer MentionsComparison MentionsTotal Mentions
My Blog Your brand0%100%33%
Ghost67%0%44%
Medium33%67%44%
Substack0%67%22%

Where competitors still intercept demand

Same underlying gaps, reframed around where competitors still capture buyer demand before My Blog gets recommended.

Where AI thinks you win vs lose

Directional view based on current AI response patterns, not a full product benchmark.

AttributeMy BlogMediumSubstackGhost
IntegrationsLimitedStrongLimitedModerate
Reporting & analyticsLimitedStrongLimitedModerate
Customer supportLimitedStrongLimitedLimited
Team collaborationModerateLimitedLimitedLimited
Performance OptimizationLimitedLimitedLimitedModerate
Member ManagementLimitedLimitedLimitedLimited

Where My Blog Is Losing AI Buyers to Competitors

Immediate risk

My Blog is absent in 100% of buyer-intent queries while Ghost appears in 44% of tracked prompts.

Prompts you're missing

67%

Buyer query losses

100%

Comparison coverage

100%

Top competitor by mentions

Ghost (44%)

What buyers hear first

My Blog is positioned primarily as a brand control and ownership solution in comparison queries, but remains absent from buyer queries about team collaboration, enterprise features, and multi-blog management where Ghost and Medium dominate.

Sample-basedBuyer-intent signalComparison signal

Who AI recommends instead

Ghost leads visibility at 58% by appearing in enterprise, team collaboration, and affordable SaaS queries; Medium at 50% leverages built-in audience discovery and monetization; My Blog at 25% lacks association with business-critical features like analytics, integrations, and team workflows.

Sample-basedCoverage signal

What you lose if this continues

AI assistants frame My Blog as a long-term brand equity play requiring independent audience-building, while competitors are positioned as faster paths to reach (Medium), subscriber monetization (Substack), or design flexibility (Ghost).

Sample-basedCompetitive signal

Act now

Create dedicated comparison pages targeting 'My Blog vs Ghost for team publishing' and 'My Blog vs Medium for enterprise analytics' to capture comparison query traffic where My Blog currently appears in only 3 of 6 comparison queries.

Every missed buyer-intent prompt is a competitor recommendation opportunity.

Detailed interpretation
  • My Blog is positioned primarily as a brand control and ownership solution in comparison queries, but remains absent from buyer queries about team collaboration, enterprise features, and multi-blog management where Ghost and Medium dominate.
  • Ghost leads visibility at 58% by appearing in enterprise, team collaboration, and affordable SaaS queries; Medium at 50% leverages built-in audience discovery and monetization; My Blog at 25% lacks association with business-critical features like analytics, integrations, and team workflows.
  • AI assistants frame My Blog as a long-term brand equity play requiring independent audience-building, while competitors are positioned as faster paths to reach (Medium), subscriber monetization (Substack), or design flexibility (Ghost).

AI Visibility Gaps for My Blog in AI Search Results

  • Team collaboration and multi-user permissions queries mention Ghost Pro, HubSpot, and WordPress.com but exclude My Blog despite ownership and customization being relevant differentiators for team-based content strategies.
  • Enterprise analytics and SEO features queries cite HubSpot, Contentful, and WordPress VIP; My Blog could compete here by establishing citations in responses about analytics dashboards, SEO tools, and performance monitoring for business publishers.
  • Affordable global publishing queries mention Ghost Pro, Medium, and WordPress.com; My Blog is absent despite pricing competitiveness, missing opportunities in budget-conscious B2B and SMB segments seeking cost-effective multi-blog solutions.

Recommended AI search optimizations for My Blog

  • Create dedicated comparison pages targeting 'My Blog vs Ghost for team publishing' and 'My Blog vs Medium for enterprise analytics' to capture comparison query traffic where My Blog currently appears in only 3 of 6 comparison queries.
  • Develop citation-worthy content on team collaboration features, reporting capabilities, and integrations (Zapier, CRM, email platforms) to appear in buyer queries about 'collaborative blogging software' and 'blog management systems with multi-user permissions' where competitors currently dominate.
  • Establish My Blog as a category leader in 'affordable SaaS for business blogs' and 'cloud-based publishing with SEO features' by securing mentions in AI assistant responses through authoritative guides positioning it alongside Ghost Pro and WordPress.com in budget and enterprise segments.

Everyday you may be losing hundreds of buyers using AI search. You should act now and stop losing customers to your competitors. Schedule a free call with us to learn how to win in AI search.